Ensign Chemical
Logo, Identity Program-
Ensign Chemical is a New Jersey-based distributer of chemicals and lab equipment. In addition to supplying products to customers in a variety of industries, Ensign offers warehousing and logistical support, packaging, testing, regulatory assistance, and much more. Ensign needed an identity that broke away from the overly sterile aesthetic of many of its competitors, but that still reflected the purity and personalization of their core offerings.
The spirit of the brand comes from the sense of movement created by the use of various wavy patterns. The patterns were meticulously designed to evoke a sense of order and serenity, which is a direct reflection of the services and products offered by the company.
While the application of the brand represents a standard of quality, aesthetically it is unique, memorable, and captivating. These pattern combinations are endless, and give the brand a look-and-feel that stands out in the space.
